LearningMole
LearningMole is a Belfast-based educational platform and digital media publisher that produces curriculum-aligned learning resources for children, teachers, and parents. Founded in 2017 by former primary school teacher Michelle Connolly, the platform delivers free and subscription-based educational content across a wide range of subjects, with a strong emphasis on clarity, accessibility, and pedagogical accuracy. The company operates from Belfast, Northern Ireland, and serves audiences across the United Kingdom, Ireland, and internationally.
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| Type | Private Limited Company Ltd |
| Industry | Education |
| Founded | 2017 |
| Founders | Michelle Connolly |
| Key people | Michelle Connolly |
| Headquarters | McSweeney Centre, 31 Henry Place, Belfast, Northern Ireland, BT15 2AY |
| Products | Educational videos (3,000+ curriculum-aligned videos), Printable worksheets and activities (1,000+), Interactive e-learning resources, AI for Teachers course, Premium video subscription service |
| Revenue | |
| Employees | 1-10 |
| Website | https://learningmole.com |
Overview
LearningMole was established in response to challenges observed by its founder during more than sixteen years of classroom teaching. Michelle Connolly identified a growing gap between how children are taught in modern classrooms and the ability of parents to support learning at home, particularly in areas such as primary mathematics and phonics, where teaching methodologies have changed significantly. The platform was designed to provide clear, engaging, and trustworthy resources that both teachers and non-specialist parents could use effectively.
The platform delivers educational content through its website and YouTube channel, using video-led instruction supported by worksheets, activities, and structured lesson materials. Its teaching approach focuses on making learning engaging and visually accessible while maintaining close alignment with UK curriculum standards.
Educational Content and Curriculum Coverage
LearningMole’s content is structured around the UK National Curriculum, covering Early Years Foundation Stage (EYFS), Key Stage 1, Key Stage 2, and extending into introductory Key Stage 3. Core subject areas include mathematics, English language and literacy, and science, alongside broader curriculum topics such as history, geography, coding, STEM education, environmental studies, and life skills.
The platform hosts more than 3,500 educational videos, with additional multilingual resources available in Spanish and Irish. Content is designed and reviewed by qualified educators to ensure practical classroom relevance and high pedagogical standards. LearningMole regularly expands its content library based on curriculum updates, teacher feedback, and emerging educational needs.
Digital Platforms and Audience Reach
LearningMole’s YouTube channel serves as a central distribution platform for its video resources and has accumulated hundreds of thousands of subscribers and millions of views globally. Its audience includes families, teachers, and schools across the United Kingdom, the Republic of Ireland, North America, Australia, and multiple regions across Europe, the Middle East, Africa, and South Asia.
The platform operates on a freemium model, providing the majority of its educational materials free of charge, while offering premium subscriptions that grant extended access to its full content library and teaching resources for schools, educators, and families.
Innovation and AI Education
LearningMole has expanded its professional development offering through initiatives focused on artificial intelligence in education. In 2026, the company launched an AI literacy and training programme designed to help teachers and parents understand and apply artificial intelligence tools responsibly in educational contexts. The programme builds on its existing AI for Education courses, covering lesson planning, classroom management, assessment, and administrative efficiency.
History and Development
The platform originated as an educational project developed in Belfast and has since grown into a large-scale digital learning publisher. Early innovation included the creation of Northern Ireland’s first educational Amazon Alexa skill, aimed at supporting children’s mathematics learning through interactive voice-based activities. This initiative reflected LearningMole’s broader commitment to exploring emerging technologies for educational use.
Mission and Educational Philosophy
LearningMole’s stated mission is to reduce barriers to high-quality education by providing free, accessible, and engaging learning resources. The platform emphasizes clarity, inclusivity, and evidence-based teaching practices, aiming to empower both educators and families to support children’s academic development effectively.