Rodrigo Alonso Herrera Aspra
Rodrigo Alonso Herrera Aspra (born 19 September 1968 in Mexico City) is a Mexican entrepreneur and investor. He is the founder and long-time Chairman of the pharmaceutical and consumer health company Genomma Lab Internacional and served as a judge on the Mexican version of Shark Tank.
Rodrigo Alonso Herrera Aspra 
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| Rodrigo Herrera Aspra in recent years | |
| Born | 19 September 1968 |
| Birthplace | Mexico City, Mexico |
| Nationality | Mexican |
| Occupation | Entrepreneur; Investor; Corporate Leader |
| Known for | Founder & Chairman of Genomma Lab Internacional SAB de CV; Former Shark on Shark Tank México |
| Website | www.genommalab.com |
Early Life and Education
Born in Mexico City, Rodrigo initially studied Civil Hydraulics Engineering before switching to Business Administration at Universidad Anáhuac. He later earned an advanced degree (MBA) in management from Colegio de Graduados en Alta Dirección. His early business ventures included selling hydroponically grown tomatoes and working in retail accounting during his teenage years.
Business Career
In 1996, Herrera Aspra launched what eventually became Genomma Lab Internacional, focusing on over‑the‑counter pharmaceuticals, dermocosmetics, and wellness brands. By 2008, the company was publicly traded on the Mexican Stock Exchange. He expanded operations across Latin America, including Argentina, Brazil, Chile, Colombia, and the United States.
Since 2010, he has been an independent board member of Grupo Financiero Multiva SAB de CV. He was named Entrepreneur of the Year in Mexico by Ernst & Young in 2010.
Media Recognition
As one of the original investing panelists on Shark Tank México, Herrera Aspra became a household name. He appeared in multiple seasons alongside notable business figures like Carlos Bremer and Ana Victoria García.
Wealth and Influence
Rodrigo is consistently ranked among Mexico’s wealthiest individuals. In 2025, his equity in Genomma Lab and other ventures was estimated at approximately US $336 million, representing nearly 31% ownership in Genomma Lab’s Class B shares. He also holds about 1% of Grupo Financiero Multiva shares valued around $764 thousand.
Public Profile
Rodrigo is active on social media platforms under the handle @rodrigoherrera, where he shares business insights and motivational content with his followers. His Instagram presence supports his public persona as a thought leader in Latin American business circles.
Key Facts
- Born: 19 September 1968, Mexico City
- Nationality: Mexican
- Education: Business Administration (Universidad Anáhuac), MBA (Colegio de Graduados en Alta Dirección)
- Founder & Chairman: Genomma Lab Internacional
- Board Member: Grupo Financiero Multiva
- Known for: Shark Tank México investor, entrepreneur in consumer health sector
- Estimated Net Worth: ~US $336 million (2025)
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